History

1992

The “blue gene” isolated and patented

1996

Launch of FLORIGENE® Moonshadow and FLORIGENE® Moondust in Australia

1997

First sales of FLORIGENE® Moonshadow and FLORIGENE® Moondust in Japan

1998 

Introduction of FLORIGENE® Moonshadow and FLORIGENE® Moondust in USA

1999 

Introduction of FLORIGENE® Moonshadow and FLORIGENE® Moondust in EU

2001

FLORIGENE® Moonshade, FLORIGENE® Moonlite, FLORIGENE® Moonvista, and FLORIGENE® Moonaqua launch in USA

2004

Launch of FLORIGENE® Moonlite in EU

2007

First sales of Mooncarnation in Russia

2009

Introduction of FLORIGENE® Moonaqua in Japan and EU

2010

Introduction FLORIGENE® Moonberry, FLORIGENE® Moonique, FLORIGENE® Moonvelvet and FLORIGENE® Moonpearl to USA market

2013

First sales of FLORIGENE® Moonberry and FLORIGENE® Moonvelvet in Japan

2015

Introduction of Moonberry and Moonvelvet in EU

2016

Introduction of Moonberry and Moonvelvet in Australia

2017

New variety launch of Moonburst and Moonstrike in USA
Blue Rose Applause launch in North America

2019

Introduction of Moonvista in EU

2023

BluOcean® Chrysanthemum launch in North America