History
1992
The “blue gene” isolated and patented
1996
Launch of FLORIGENE® Moonshadow and FLORIGENE® Moondust in Australia
1997
First sales of FLORIGENE® Moonshadow and FLORIGENE® Moondust in Japan
1998
Introduction of FLORIGENE® Moonshadow and FLORIGENE® Moondust in USA
1999
Introduction of FLORIGENE® Moonshadow and FLORIGENE® Moondust in EU
2001
FLORIGENE® Moonshade, FLORIGENE® Moonlite, FLORIGENE® Moonvista, and FLORIGENE® Moonaqua launch in USA
2004
Launch of FLORIGENE® Moonlite in EU
2007
First sales of Mooncarnation in Russia
2009
Introduction of FLORIGENE® Moonaqua in Japan and EU
2010
Introduction FLORIGENE® Moonberry, FLORIGENE® Moonique, FLORIGENE® Moonvelvet and FLORIGENE® Moonpearl to USA market
2013
First sales of FLORIGENE® Moonberry and FLORIGENE® Moonvelvet in Japan
2015
Introduction of Moonberry and Moonvelvet in EU
2016
Introduction of Moonberry and Moonvelvet in Australia
2017
New variety launch of Moonburst and Moonstrike in USA
Blue Rose Applause launch in North America
2019
Introduction of Moonvista in EU
2023
BluOcean® Chrysanthemum launch in North America